Essay on Leader vs Manager

Published: 2022/01/11
Number of words: 1508


Distinctions exist between leaders and managers in organizations. However, in an organization, performance of leadership and management need to complement each other. The functions of a manager are to plan activities as well as coordination. Leaders on the other hand, perform their functions by way of motivating individuals as well as providing inspiration. In respect to Wine Lovers Enterprises, Ted Baker inherited the presidency role from his father a decade ago. As the president of the organization, Ted provides the leadership role. The organization based at Finger Lakes, New York, specializes in the manufacture of Synthetic Corks, Wine bottles and labels.

Matters of Contention

Ted recognizes that there has been growing competition from other players in the wine market. It has become apparent that the organization faces competition from other producers flocking the market. The increase of competition for the company comes from other producers of the wine products from China. Ted recognizes that in order to remain relevant in the market he needs to change his manufacturing strategy. Ted considers introducing Chinese experts in the manufacturing of products.

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The other important aspect of the organization structure transformation relates to a plan to encourage meetings. The organization’s teams have been meeting annually for decades. The other aspect concern to the organization relates to the financial health of the organization (Doh & Quigley, 2014). The organization faces challenges in the management of female employees who represent almost the entire population. There is brewing tension from female employees since none of them represents the top management staff. There is a consideration of including female in the top management level. The company has to consider between avoiding the influences of unions and the influence of the middle management.

Organizational Plan

Purpose and goals

Wine Lovers Enterprises under the leadership of Ted Baker concentrates in the manufacture of labels Synthetic Corks and wine bottles. The company is family owned currently under new management. For the last decades, the company, which operates in New York, meets customers’ needs. In business, the goal for any successful leader is to motivate employees towards attainment of profits. The purpose of Wine Lovers Enterprises is to make profits in the Wine business segment. The organization leadership utilizes employee’s influence to meet market demands. The other purpose of the organization is to increase; market shares (Doh & Quigley, 2014). The company provides distinct products for the wine market industry. The provision of these products concurs with human resource goals.

The human resource goal for the organization is to ensure efficient management of administrative tasks. The other goal in this category is to ensure that the organization maintains company policies, as well as national policies. Wine Lovers Enterprises goal is to promote diversity of workers, ensure training of employees and identification of employee needs (Neithercut, 2014). The other important goal for the organization is to improve its communication. Maintenance of clear communication channels with customers is another goal. Clear communication channels are important in the management of human resources (Doh & Quigley, 2014). Improvement of the marketing aspect for the organization is another important task for the organization.

Vision and Mission Statements

At Wine Lovers Enterprises, the vision is to be the best company in the world. The function of the company is to maintain a competitive edge over customers, communities, shareholders and people. The vision of the organization is to attain a global status (Neithercut, 2014). Part of the vision of the organization is to provide quality synthetic corks and wine bottles to consumers. The vision of Wine Lovers is to earn customer loyalty, trust and anticipate their current needs. The administration of the organization wishes to maintain flexibility, provide innovate products and maintain mutual respect.

The mission of the firm is to maintain long-term partnerships with customers. Part of the mission for the organization is to work honestly and with integrity (Neithercut, 2014). The company embraces change as well as innovation in the market. Further the mission of the organization to maintain excellence in all endeavors. It is the mission of Wine Lovers Enterprises to improve best practices, as well as meet employee needs.

Organizational Structure

Wine Lovers Enterprises utilizes a democratic organizational structure. Democratic organization structures are more adaptive and responsive to market needs. The other importance of utilizing democratic organization structures is to align the organization towards global trends. Democratic organizations are more humane, avoid wastage of resources and more sustainable. The utilization of democratic organization structure ensures responsible distribution of resources. Democratic leadership structure assists in the empowering of group members in organizations (Goswami & Goswami, 2010). Democratic organization structures assists in decision making in organizations.

The organization’s organization structure begins with Ted as the president. Ted activities involve facilitation of finance and other logistical support. The leader is instrumental in the building of collective identity in the organization. In the development of the organization plan, Ted provides basis for organizational cooperation and in the building of trust. Ted other function assists in maintaining relation with suppliers and customers (Goswami & Goswami, 2010). The president of the organization is also a change agent. Various important changes by Ted have had an implication in the performance of Wine Lovers Enterprises. The organization faces the challenge of the introduction of Unions. This threat comes as a response to poor representation of female employees in the management levels. Ted utilizes his influence in the organization by appointing two female employees to the management level.

The organization structure of the firm consists of two vice presidents. The two vice presidents represent the marketing and finance departments. The vice president responsible for marketing liaises with the president of the firm in the provision of marketing strategies. The individual responsible for the finance docket provide forecasts for financing activities at the firm. The other departments of the organization include the customer service department. Marketing and research department is another important aspect for the organization.

Market and research department provides constant market information. The department is instrument t instrumental in the provision of advice for manufacturing as marketing. The other departments on the organization structure include the position for the director of sales. The other departments to the organization structure are the position for the manager of accounting, planning, and information technology.

Wine Lovers Enterprise organization structure

Organization Culture

The organization culture for the firm integrates diversity in the performance of organization functions. The utilization of the perspective of diversity for the organization ensures the inclusion of female employees to the management positions. Ted recognizes the organization consists of 80% of white employees. The inclusion of the culture of diversity has seen the inclusion of people of color to the ranks of employees. The connection of diversity of workers to work perspective promotes respect and utilization of skills (Daya, 2014). The organization culture of Wine Lovers Enterprises values people talents and skills. In the management of the organization, Ted understands the different perspective employees have to the organization.

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This therefore, ensures that the management expects high standards from employees irrespective of their racial class. Organization cultures that embraces diversity promotes the utilization of cultural skills in a creative manner (Daya, 2014). The Utilization of culture in the firm comes with the facilitation of programs by Ted. The program developed by the president ensures the interaction of employees after 3 months. The human resource team considers people of diverse backgrounds. It is a policy for the organization to reserve 30% of its vacancy for female employees. About 20 percent of the management positions represent female employees and people from diverse backgrounds (Daya, 2014). On the other hand, the organization utilizes the services of Chinese experts in the provision of new quality of products.

Environment for Change

The increase in competition in the market provides a favorable condition for change. The increase of competition from imports from China provides a reason for Wine Lovers Enterprise to change. This implication makes the organization sought for the services of experts from China. There is an increase of debate on the representation of female employees at the management positions. Female employees at the organization represent a huge percentage of employees. The possibility of this group of employees introducing union influence provides the basis for change. The provision of multiple positions at the organization provides basis for change. The provision of new management positions implies a change in employees’ culture (Daya, 2014).


Doh, J. P., & Quigley, N. R. (2014). Responsible Leadership and Stakeholder Management: Influence Pathways and Organizational Outcomes. Academy Of Management Perspectives28(3), 255-274.

Goswami, C., & Goswami, S. (2010). Role of Organisation Structure in Facilitating Marketing. Global Business & Management Research2(2/3), 162-183.

Neithercut, M. E. (2014). Have a Mission to Preserve a Vision. Family Foundation Advisor13(6), 1.

Daya, P. (2014). Diversity and inclusion in an emerging market context. Equality, Diversity & Inclusion33(3), 293-308.

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