Essay on Apple Company
Number of words: 1040
Since it was founded in the year 1976, Apple company has realized a relatively increasing success in the market. this is majorly as a result of its innovative power which has been a long drawn process and from which they have witnessed various challenges. Today, apple is the one of the leading producers of the world’s popular digital gadgets which entails the iPod, iPhone, as well as the iPad (Podolny, 2020). With an improvement in technological advancements, apple company has experienced an increased growth its revenues which in turn has resulted to it being one of the most vulnerable companies in the world especially in the production of the electronic gadgets.
The first product to be produced by the company was the apple 1, which was an assembled circuit board with no basic features like keyboards, monitors. Though this was not a personal computer, but it companied major features of the computer. It was sold as a motherboard with both CPU, RAM as well as other textual video chips.
By the year 1977, an improvement to apple 1 was made, the company designed the apple 2. This was regarded as the first personal computer which had a relatively improved features as opposed to those of the apple 1. it has both the keyboard and the power supply kits separately. Even though it never contained any software, users were in a position to write and run programs effectively using programming language. Two years later, the VisiCalc was introduced into the market and it was an upgrade to the apple 2 where spreadsheets were introduced into the computer.
Massive success of the company although began when they introduced Macintosh in the year 1984 which was the very first personal computer that was sold without any programming language. A lot of innovations where carried out throught the course of 1990s where the company was both characterized by both failures and success in their revenue. The company regained its shape between 2000-2014. In the year 2001, apple opened its very first retail store. By this time, the Macintosh products were greatly improved and several software were attached to it. However, despite the fact that this product had created a positive image as well as improved brand name of the company, it was the introduction of the digital hub strategy which was characterized with the introduction of iPod in the year 2001 which boomed the sales and the growth of the company (Naiman, 2019). This was followed by successive innovations which led to the introduction of iPhone, in the year 2007 and later iPad in the year 2010. During this period, the company experienced an increased profit margins compared to its competitors in the electronic markets.
(https://www.vox.com/2014/11/17/18076360/apple)
Through the successive introduction of the iPad minis as well as the apple watches between 2012-2014 successively, it became clear that the company’s innovation rate was undisputable. Major exports as well as licencing became major features of the company’s expansion strategy as it aimed at acquiring a larger market across the world. Currently, the apple products are almost everywhere in all corners of the world. As a result of increasing technology, it is very obvious that a lot of breakthrough products will be developed by the company to ensure that they maintain their brands as well as tame the competition from other well established brands like Samsung and other well established brands in the market. for instance, the company has shown interest in inventing self-driving cars as well as the apple televisions which will complement the brand which are available in the market. with time, it is possible that the company will come up with unique products that will shake the world. Relatively, the company is well equipped with trained and qualified personnel both at the management level as well as the subordinate staff which will aid the innovation rate. The products of the company is also a subject of desire for most of the apple customers who are constantly willing to purchase the new products in the market. as a result, it is obvious that the company will try to invent new products so that they can effectively dominate the market and meet the endless needs of their customers across the globe.
Electronic industry faces a lot of competition from various industries which are in constant process of change and innovation with an aim of outweighing each other in the market to attain the market dominance. Different strategies are used by different companies to assert their presence in the market. to ensure that they compete effectively with the apple company, Samsung has opted to lower the prices of its products to attract more customers. It must be noted that the prices for Samsung products like the iPhone and the iPad are relatively lower compared to those of the apple and this to ensure that they are in touch with the competition caused by the apple products Haizar, et al., 2020). Relatively, the company has also invested heavily on research with an aim of aiding their innovation rates. They analyse the needs of their consumers in different markets to ascertain their preferences hence designing their products to meet these needs. Vigorous advertisements have also played a key role towards the success of Samsung company. In addition to the research on the needs of the customers, the company advertises its products using various platforms to ensure that they reach as many customers as possible and also to compete for market share just like the apple company
References
Haizar, N. F. B. M., Kee, D. M. H., Chong, L. M., & Chong, J. H. (2020). The impact of innovation strategy on organizational success: A study of Samsung. Asia Pacific Journal of Management and Education (APJME), 3(2), 93-104.
Naiman, L. (2019). Design thinking as a strategy for innovation. The European Business Review, June, https://www. europeanbusinessreview. com/designthinking-as-a-strategy-for-innovation.
Podolny, J. M., & Hansen, M. T. (2020). How Apple Is Organized for Innovation. Harvard Business Review Nov.-Dec, 86-95.