Essay on How Media Technology Influences Communities
Number of words: 1801
How have specific media technologies helped to shape the formation of new communities?
Media technology plays a very vital role not only when it comes to education but also when it comes to religion, culture, believes, and personal thoughts. These religions, education, feel, and personal opinions are, in other words, what we call communities. People from different parts of the world can connect, thus making the globe appear smaller than no one would have ever imagined. Radio and Television were the first media to influence religious beliefs and political views. They were initially used mostly as entertainment forms. With time, people started seeing the benefits that these two media technology could bring to education settings.
Films production relies on resources, labor, technology, and infrastructure (for distribution). The earliest movies did not have sounds, and they were called “silent cinemas.” The classroom used silent cinemas and photographs before audio recording and sound (Cortez, 2009). In addition to that, the silent cinema also gave so many promises in the educational world, making Thomas Edison predicted that “Books will soon be obsolete in schools, “meaning that our school system will change completely (Saettler 1968, p.). The silent cinemas were used by teachers occasionally in their classrooms. As the technology advanced, the media were recorded as many teachers and users lacked skills, especially when using cinema equipment and cinemas themselves. In addition to that, they recorded other reasons that the initial cost of acquiring the cinema was very high. It wasn’t easy to achieve good cinemas for the class, making recording possible (Menlinger,n.d). However, the mentioned reasons above are still being used by today’s teachers when discussing 21st-century technology. According to Saettler (1968), school museums became venues for visual materials, cinemas, and other study materials. Teachers viewed these visual materials, cinemas, and other study materials as supplementary curriculum materials to gain respect. Teachers continue to fight to stand as it is their main source of instruction while continuing using media; hence we can argue that:
- We should view teachers as an equal footing with visual material as a means of presenting graphic material
- Teachers should be given the authority to decide which technological media should be used in classrooms (Raiser, 2001, p.55).
Yomi Braester and Tina Mai Chen have also employed the various aspects of rhetorical analysis to explain the changes that the cinema medium has evidenced. The issues include the ornamental appeals logos, ethos, and pathos. These elements are vital in clearly understanding his claims about transforming a cinema medium from a low to quality film. Yomi Braester and Tina Mai Chen have used extensive examples, thus capturing the reader’s attention, and therefore there is an easy understanding of the author’s ideas (Braester, Y., & Chen, T. M, 2011).
The argument raised by Yomi Braester and Tina Mai Chen is very persuasive such that the cinema medium has been transformed. The examples provided by the author are very straight to the point and precise. The use of various rhetorical strategies has made the argument to be simple and well by view. Employment of ethos in the discussion has made it e4asy for the audience to notice the authors advanced the well convincing argument. Once a person reads the particular article, they can quickly detect the cinema medium’s changes.
The case study was published by Braester back in the year 2015. The case study summarizes the cinema industry’s changes regarding the transformation from low quality to good quality. The author has shown his extensive knowledge of television mediums since he argues that he began writing them a long time ago. According to the case study, his claims are valued since they are supported by various evidence of people dealing with the television mediums and programmers. A reader can quickly ascertain that the information in the case study is credible and straight to the point since they explain the transformation of Television from low quality to good quality is precise and straightforward.
Data support Braester’s claims, statistics, and varied examples given in the case study from the experts in the particular fields. Braester has managed to keep the reader in suspense and wanting to know about the transformation felt by the television medium from the old days to the current world. The language used in the case study is vivid and simple; thus, the readers are engaged through the case study. The author argues that everything about the media has completely changed regarding receiving the media, payment of the media, consumption of the media, and the various ways of interacting with the media. Every concerning the cinema has improved, and a cinema is better preferred to other means used as a medium. The author claims that during the past days, when the cinema landscape was of low quality, the cinema owners used to sell the program audiences to the advertisers. The major aim of these people was to gain an audience, and thus they aimed at making the programs more appealing to many people. Many programs of the time desired to reduce the annoyance to many audiences as much as possible since the large audience signified that they earned more by selling them.
The author argues that only a few channels had an opportunity to be widely distributed to the United States of America in the past few days. There was a limited number of television networks which were three in number. It is evident that starting a network by then was very expensive; thus, few were afforded to limit the number of networks. Braester argues that later the number of television networks increased, thus breaking the monopoly that was present in the country.
The author appreciated today that there had been an improvement in the cinema medium of exchanging data. The viewers of different programs can make use of various screens when viewing. Also, the viewers can use either a tablet, computer, or a phone to have connections between friends, strangers, and many other people to interact and dialogues among themselves. The conversation can still happen even when the specific programs are being broadcasted.
In his argument, Braester claims that in few generations ago, there was the introduction of various communication satellites that favored the establishment of multiple television networks, thereby killing the monopoly experienced by the country in the television sector. As a result of the adoption of these communication satellites, many people or audiences were able to receive many television programs that indicated that the pricing of the advertisement no longer depended on the audiences of the particular program but depended on the audiences of a specific television network. Various programmers of the specific programs broadcasted in America believe there is usually a huge difference between broadcasting programs and using these cables to show these programs. These individuals argue that the use of wires and broadcast are different mindsets that imply additional items.
The use of cinema in China has undergone a lot of innovation. The changes that the television network has faced since the past days are inevitable. It is evident that television network has changed for better and their benefits are felt by the public and the programmers of these television networks. According to the argument raised by Braester, it is apparent that the nature of advertisement that was done in the past days is not similar to the ad that is done today. Firstly, it is clear that the monopoly was felt before the development of communication satellites since there were only three television networks in China. This shows that there was less competition that eventually led to low innovation among the companies and inadequate services to both the viewers and the persons doing advertisements. It is evident that upon stipulation of the communications satellites, various television networks entered, thus rendering monopoly dead or inactive. Braester today claims that multiple people can access programs that are broadcasted by these systems easily. The author of the case studies has distinguished the significant differences between the current television medium and the past medium.
Just like cinemas, Radio also plays an important role in the education world. According to Tyler (1935), the first news to be broadcast was 1916 and 1920. As time went on, the number of radio broadcasting station’s popularity and scope grew, making many broadcasts hit radio waves. As time goes by, radio broadcasting becomes a new form of passing a message and entertainment. Between the late 1920s and early 1950s, very many broadcasting shows were broadcast. People from different parts of the world can connect, thus making the globe appear smaller than no one would have ever imagined. Radio was the first media to be used to influence religious beliefs and political views. They were initially used mostly as entertainment forms. With time, people started seeing the benefits that these two media technology could bring to education settings.
In conclusion, this report, “case study: Cinema’s influences communities.” Braester, Yomi Braester, and Tina Mai Chen have created a venue where the changes to the television network have been shown. The author has extensively the various changes that have occurred to the television medium and the transformation of the television medium. The shift has been transformed religious beliefs and political views endowed with resources. A compelling argument is created on how the television medium has changed communities.
The argument raised is very persuasive such that the television medium has transformed very many communities around the globe. The examples provided by the author are very straight to the point and precise. The use of various rhetorical strategies has made the argument to be simple and well by the controversy. Employment of ethos in the fight has made it e4asy for the audience to notice the authors advanced the well convincing argument. Once a person reads the particular case study can quickly detect the changes that the television medium has felt. Media technology plays a very vital role not only when it comes to education but also when it comes to religion, culture, believes, and personal thoughts
Braester, Y., & Chen, T. M, 2011. Film in the People’s Republic of China, 1949-1979: Journal of Chinese Cinemas, Volume 5, pp. 5-12.
Cortez, J. (2009). Audiovisual Education, History of. In E. Provenzo, & A. Provenzo (Eds.), Encyclopedia of the Social and Cultural Foundations of Education. (pp. 62-64). Thousand Oaks, CA: SAGE Publications, Inc.
Mehlinger, H. D., & Powers, S. M. (n.d.). Technology in Education – School. Retrieved from http://education.stateuniversity.com/pages/2495/Technology-in-Education-SCHOOL.html
Raiser, R. A. (2001). A History of Instructional Design and Technology: Part I: A History of Instructional Media. Educational Technology Research and Development, 49(1), pp. 53-64.
Saettler, P. (1968). A History of Instructional Technology. New York: McGraw Hill.