1. Introduction and Background Customer loyalty can be defined as the adherence of customers to a company. Even if businesses make mistakes, loyal customers will not leave. The economy in the United Kingdom has been greatly affected by the recent economic recession and financial crisis. Changes in consumer preferences were observed, the income of families[…]
Abstract The purpose of the research is to find out the impact of economic recession on customer loyalty to banks in the UK. This aim has been reached using methods of statistical analysis and through investigation of primary and secondary data. The methods of analysis that were implemented in the research included regression and correlation[…]