Essay on the Importance of Social Media Today

Published: 2021/12/06
Number of words: 689

Social media is an essential aspect of our life Today. Unlike in the past years, life has become more interesting with the invention of Technology, which led to social media. With the provision of the Internet, social media is tremendously growing in broader perspectives. Many people across the world consume social media, but a significant percentage are young people. Examples of social media platforms are Twitter, Facebook, Instagram, and Emails (Jeesmitha, 2019). Although it has its and pros and cons, the benefits supersede the disadvantages. Therefore, this essay seeks to highlight the Importance of social media in our lives Today, for example, it has enhanced business, improved social interaction, and digitized communication.

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Marketing is an integral part of a successful business. As a business person, I can advertise and sell my services on my Facebook and Instagram pages. The targeted followers become potential customers. Customers communicate to me directly via messenger, and I can get to them instantly. Through social media, one can recognize which companies to partner with and which brands are suitable to work with for the growth of the business. Networking in business is essential. Entrepreneurs support each other in advertising and exchanging business ideas (Pourkhani et al., 2019). Selling products a buying from other online stores such as Ali Baba and Amazon is easy. Shop and Ship is also an application website that delivers products anywhere in the world. Conferences and meetings can be held virtually through webinars and zoom. Social media has created employment, such as social media managers and social media influencers.

In my social life, social media is a tool for interaction. By posting pictures, sharing personal information, and posting trendy issues, there is an interaction of people from different walks of life (Jeesemitha, 2019). On the Agenda setting, campaigns, and activism, Twitter gives a platform for many people to participate through slogans and hashtags, which starts as a simple statement that can go a long way to having international attention. TED Talks are now a norm. Watching and listening to Ted talk events online has positively influenced my way of thinking on different topical issues. Netflix offers a platform to access top-rated movies, shows, and documentaries produced worldwide; one needs to have Internet and a subscription.

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Communication has been enhanced through social media. Personally, social media has helped me in beautiful ways. For instance, in streaming live videos and news worldwide at the comfort of where I am. News agencies and organizations update crucial information on their websites, thus getting information as soon as it happens. Blogging is necessary for me as I love to put down my thoughts and express ideas, thus reaching millions of people. It is a platform that sometimes works as a marketing tool for my products or any other business Affiliate. In addition, Stories, Books, and Memoirs from authors can be accessed on social media platforms, and For the Booklovers, once an author releases new work, one can know when to be launched, the charges and can read as a soft copy. Recently podcasts have been growing at a fast rate. It is a means of communication, and many people are venturing into it. In the case of inspirational talks, a podcast is the best medium for me as online radio. I listen to it in my own free time.


To sum up, social media plays a vital role in modern life Today. Information Technology has created a niche for social media advancement. Electronics such as computers, tablets, and smartphones with the accessibility of the Internet has made social media easier for its users. It has now revolutionized our life as Human beings, and it is a necessity in almost every aspect of life, for instance, in business, education, communication, and entertainment.


Jeesmitha, P. S., & CA, M. C. (2019). The Impact of social media. International Journal of.

Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour, M. (2019). The Impact of social media in business growth and performance: A scientometrics analysis. International Journal of Data and Network Science3(3), 223-244.

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