Top 10 Twitter Dissertation Topics

As a dissertation topic guides the research process, it is necessary to select a subject that will lead to valuable and interpretable outcomes. Below, you can find some great examples in our Top Ten Twitter Dissertation Topics.

As a dissertation topic guides the research process, students have to select a subject that should lead to valuable and interpretable outcomes. Good dissertation topics are usually feasible in terms of size, reveal original knowledge, are manageable concerning data collection. Of course, they should also be acceptable to the student and his or her advisors. Since the focus of the study is linked to how valid, original and ‘doable’ a research project is, topic selection determines whether a dissertation is sensible. This is highly important for students wishing to achieve academic success.

What is Twitter?

Twitter is a social media platform with around 330 million active users. Twitter allows registered users to share short messages related to the impressions held by these individuals. The content of these communications can also include links, videos, photos, gifs and memes These many forms of media are ideal visual aids within Twitter Dissertation Topics.

Why Choose A Twitter Dissertation Topic?

 

One of the main advantages of selecting Twitter dissertation topics is unbridled access to a large repository of data. While tweets are limited to a 280 character restriction, researchers can benefit from analysing publically available tweets and interpreting this evidence to reach fundamental outcomes. The popularity of Twitter as a research topic should also provide students with secondary empirical studies in a variety of settings.

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Top Ten Twitter Dissertation Topics

Twitter and Non-Profit Companies in the UK: Effects on Donors and Public Impressions

This topic is focused on non-profit organisations in the UK. Its main aim is to establish whether using Twitter helped these firms gain donors and augment the perceptions the general public held towards the mentioned companies.

Do Celebrity Endorsements on Twitter Enhance Brand Image? The Case of Sports Athletes in the UK

The proposed dissertation aims to evaluate whether promotional tweets by celebrities can have a notable effect on brand impressions. The content and frequency of these messages can be analysed. The researcher will establish whether the use of Twitter celebrity endorsements as a promotional strategy is sensible.

How Can Telecom Companies in the UK Use Twitter to Attract and Retain Customers in the B2B Sector?

This study is focused on the most effective methods that can be used by telecom firms in the UK in the B2B setting. Since the issue of customer churn is noteworthy in this industry, this is valuable.

Destination Marketing: A Comparison of Twitter Communications in the UK and the US

Destination marketing is an established field within the hospitality industry. The suggested research project should compare official tourism board accounts in the UK and the US regarding content and effectiveness.

Digital Crowdfunded Projects on Twitter: Key Marketing Strategies and Impacts

The objective of this research project is to examine how Twitter was used by crowdfunded projects in the digital industry. This can be compared to the traditional social media strategies to produce practical recommendations for crowdfunded initiatives.

Public Scandals and Social Media: Can Twitter Help Companies Repair Their Public Image?

The main goal of this research project is to analyse whether Twitter can be used by the UK firms to amend the perceptions of the general public. The examination is limited to companies who have been subjected to public scandals in 2015-2016.

Is Twitter Brand Sentiment Analysis Indicative of Purchasing Behaviour? The Case of the UK Apparel Industry

The proposed study aims to compare brand sentiments displayed by the clients of the major clothing manufacturers in retail in the UK with the purchasing behaviour of these customers.

Twitter Marketing Strategies: Main Effects in Relation to Usage Frequency

This dissertation should evaluate whether users of Twitter more frequently differ from other individuals in terms of their perceptions of the typical social media marketing strategies. The financial sector in the UK can be focused on.

Corporate Social Responsibility on Twitter: The Examination of the UK Manufacturing Industry

The main objective of the suggested study is to examine whether Twitter communications can affect CSR-related impressions of the end consumers in the UK. Only manufacturing firms are evaluated in the dissertation.

Is Twitter an Effective Method of Event Promotion? The Case of Music Festivals in the UK

The outlined research project should compare Twitter against other components of the promotional mix to determine the effectiveness of this platform in event marketing. Music festivals in the UK are emphasised.

References

Avraham, E. (2016) “Destination marketing and image repair during tourism crises: The case of Egypt”, Journal of Hospitality and Tourism Management, to be published.

Camacho, D., Trawinski, B. and Kim, S. (2015) New Trends in Computational Collective Intelligence, Cham: Springer.

Ghiassi, M., Skinner, J. and Zimbra, D. (2013) “Twitter brand sentiment analysis: A hybrid system using n-gram analysis and dynamic artificial neural network”, Expert Systems with Applications, 40 (16), pp. 6266-6282.

Kotler, P. and Armstrong, G. (2014) Principles of Marketing 15th Global Edition, Harlow: Pearson Education Limited.

Roberts, C. (2010) The Dissertation Journey, Thousand Oaks: SAGE.

Twitter (2016) “About”, [online] Available at: https://about.twitter.com/company [Accessed on 15 July 2016].

Zoonen, W., Werhoeven, J. and Vliegenthart, R. (2016) “How employees use Twitter to talk about work: A typology of work-related tweets”, Computers in Human Behaviour, 55 (1), pp. 329-339.

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