Research Methods for Management Studies

Published: 2021/11/18
Number of words: 3471

Long-term Relationships and Superior Performance in Swiss Collaboration in the Travel and Leisure industry


One of the four essential foundations of tourism is transport, with accommodation, magnetisms, and sustenance facilities, and is a permitting state for the presence and expansion of leisure industry. Though, notwithstanding the significant part of transportation in leisure industry and an increasing body of study on the border and connection between the two segments, this inter-disciplinary investigation area remains embryonic (Thao, et al., 2020, p1044). The importance of the study is to create an understanding of the connection between transport and tourism as essential partners of the industry. Despite a rising body of investigation on the border and association between transportation and leisure industry, the part of research is undeveloped.

Swiss Collaboration in the Travel and Leisure industry Sector

Switzerland is a good example as the aims of the investigation is to explore the level of incorporation that exists between public transportation and leisure industry players. The aspects enabling such long-term cooperation and association are better understood from the outstanding performance, that promotes the perspective of growth both for the public transport and the stakeholders (Thao, et al., 2020, p1046). The investigation based on a mixed methods approach offers greater understandings into how such stockholders cooperate with each other. The conclusion is that the public transport players assume diverse strategies that promote cooperation within the diversity of the partners.

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It allows them to preserve long-term supportive associations due to robust collaboration in sales, a long custom of collaboration, a high step of participation in nationwide public establishments, and their dominant emphasis on the client (Guo, et al., 2020, p1367). Therefore, it is possible for such partnerships to thrive through sales, produce enterprise and valuing, and service facility have statistically noteworthy hinders accommodating performance. While advancing the aspect of cooperation the research creates an important consideration to the value that transport has in the tourism sectors and how best such an approach has seen strides within the tourism sector.

The literature review offers an important perspective into the value of collaboration as an important contributor to the growth of the industry as an important strategy (Indrianto, et al., 2017, p186). The empirical study of the sector cannot be done in isolation without exploring factors that have positioned Switzerland as a force to reckon with within the international travel sector, hence travel and leisure industry sector investigation explores the collaboration between PT and leisure industry corporations in Switzerland (Thao, et al., 2020, p1056). The starting point of the research inspiration borrows James R. Breiding’s effort on the achievement of Swiss productions: The icon goods that Switzerland conventionally offers come as a bundle.

Long-term Relationships and Superior Performance

Hotels and leisure industry depend on conveyance organizations; banking and cover escort trade. Making it conceivable to converse about a specific excellence of ‘Swissness’. Its inference from the conclusions that collaboration between transportation and leisure industry companies underwrites the fineness of provision quality (Thao et al., 2020, p1059). The original review also demonstrates that transport and tourism corporations have upheld longstanding connotations and have greater presentation (Alzhrani, 2020, np). With little information on how Swiss corporations continue achieving such outcome, the review purposes to react to the following the level of incorporation between conveyance and leisure industry companies.

The enablers are essential for their long-standing accommodating associations and unresolved presentation and longstanding cooperative associations delivering an outstanding presentation (Guo, et al., 2020, p1369). The Swiss context of leisure industry and conveyance offers a special collaboration among its shareholders. The collaboration between transportation providers and tourism firms’ existence since the initial, developing phase of Swiss leisure industry. Swiss railway corporations played a historic part in indorsing leisure industry, originated in 1901, the Montreux-Oberland-Bahn railroad corporation as the initial society to contribute in structuring inclusive vacationer substructure, with viewing platform, hotels, and sport amenities across railroad track systems (Thao et al., 2020, 1058).

The association behind the structure of a cable railway railway railway from St Moritz Dorf to the Chantarella highland and the groundwork of numerous medicinal travel formations in Chantarella in the early 1900s. Such cooperation is initiated by private stakeholders, where to endorse local leisure industry, some coordinative and obliging purposes taken over by public-based holidaymaker establishments. There are some countrywide leisure industry advertising establishments that emphasis on endorsing sales and advertising for vacation travel, working meticulously with both Public Transportation and leisure industry companies in advertising events (Thao et al., 2020, 1047). For instance, the Swiss leisure industry Organization is an advertising association for the Swiss Federal Railways, Switzerland Tourism, and numerous Public Transportation corporations.

The component of the Swiss philosophy of collaboration is the quantity of national organizations and agendas. Key features of such state organizations are the advertising of Switzerland as a break destination, maintainable provincial expansion, and the elevation of collaboration in tourism. To benefit from such sponsored events, corporations are appreciative of the cooperation for the country’s good. The anticipation of collaboration between tourism shareholders as part of the state tourism plan. The Swiss confederation or the cantons representation in the stockholder construction of conveyance and tourism corporations and DMOs, subsequent in a responsibility to collaborate.

In the investigative section, documenting how PT companies collaborate with vacation industry administrations in order to preserve a high level of facility superiority. Notwithstanding the cumulative rank of interfirm collaboration in the transportable and leisure industry subdivision, academic investigation remains still disjointed and rare. Drawing on the instance of Switzerland, the article underwrites to the current works by investigating how Public Transport corporations collaborate with travel businesses to continue modest compensations in the travel and service sector (Bell Bryman and Harley, (2018).

Evaluation of methodology

In business research the most important element is the approach with which the research process is handled, therefore the qualitative methodology has to be explored to the extent to which it is relevant to the process and its impact on the investigation. The process of evaluation according to Bell Bryman and Harley, (2018) the research process covers the phases, formulation of the research objectives the research methods, securing the research participants, collection, analysis and interpretation of data are critical to the whole process. The understanding of the research methods is critical to the process as it avoids pitfalls in research, such as the matching of research questions to suitable research methods, ambiguous questions and ethical considerations (Trivellato et al., 2019, p311).

The element of business research methods exists to guide the process and considers theories that social scientists create to comprehend social influences and research findings interpretations (Shareia, 2016, p3850). The existing knowledge on the area of study is an essential consideration in business research and informs the planning process with the familiarity required to build on it and avoid following an approach similar to others (Shareia, 2016, p3849). The importance of relation of theory and research need to address such reflections as a matter of principle on the basis of a tested formulation. The scientific approach that creates a hypothesis that is thus formulated and followed enriches the research method using precise measurement techniques as epistemological consideration.

Business research methods

While assumptions on the nature of social phenomena nature often affect the research process, researcher need to explore the concept of external factors and how they would influence the outcomes of the research considering that they have no control over such factors. Bell Bryman and Harley, (2018) argues the ontological considerations have powerful influences on the people working on the research hence they need to be factored into the research process (Trivellato et al., 2019, p313). The quality criteria used in the evaluation process essentially influences the whole process as well. the assessment of quality explores all the stages of research process. Methodologies are sensitive to the quality criteria in the investigation process.

Therefore, the investigation into the relationship between the transport and tourism in Switzerland takes an approach that explores its relevance to practice through the diverse nature of the business research undertaken (Bell Bryman and Harley, 2018). Evident based management research restricts the ability to comprehend the diversity of issues in management and ultimately business studies, with a selective narrow and exclusive view of the evidence hence devaluing the aspect of knowledge. The three research questions were empirical to the process of data collection through analytical techniques exploring the different factors that inform the level of cooperation (O’Connor Lowry and Treiblmaier, 2020, p.e03434.) between industry players while at the same time providing the much-needed understanding of their relationship.

Case study

Selecting Zentralbahn, a state-owned traveler railway company, as the basis of the qualitative approach as a descriptive case study of how Public Transport businesses collaborate with leisure industry firms. Three reasons informed the approach. Primarily, in Switzerland, railroad is the most significant style of Public Transport in relations to passenger kms according to VöV (2017), therefore, the Swiss railroad structure has a high service excellence integrating a very impenetrable system (Desmaris 2014, p290). Then, the Zentralbahn is a characteristically a public railway corporation operating a fully united railway business, meaning that it regulates its structure and progressing stock. Distinct from some other community railroad operatives, that are distinct from the substructure provider.

The Zentralbahn offers rail facilities for customers and travelers, in specific, it functions along courses linking the three prevalent tourist terminuses of Lucerne, Engelberg, and Interlaken. Vacation travelers are the greatest client parts for the Zentralbahn, with more than two-thirds of total customers kms explored (Guo et al., 2020, p1366). Hence, Zentralbahn offers a decent case study enabling a more elaborate approach to the measurable examination of collaboration between public transportation and travel corporations. The reasons for familiarity with existing literature is so significant in alerting researchers to the main concepts previously used in an area of investigation enabling an assessment of the usefulness or incompleteness of the concepts in serving to untie the foremost issues (Burrell and Morgan’s 1979).

Data Interpretation

When interpretation of the works exclusively as customers of study—for instance, when scripting a thesis—it is vital that an awareness of the main concepts is on the individuals responsible for them, and what disagreements border them (Thao, et al., 2020, p1044). The research explored seven areas of cooperation within the Swiss tourism industry with advertising and communiqué, sales, produce design and valuing, service delivery, upkeep of joint substructure, political awareness raising, and joint acquisition (Basias and Pollalis, 2018). Interviewers were asked to evaluate how thoroughly their corporation collaborates with their companion in these parts using five-fact Likert-type balances.

From the onset of the investigation previous research informed areas that would require important analyses and hence the level of incorporation between transference and service sector corporations needed determination (Ahrholdt Gudergan, and Ringle. 2017, p440). The descriptive statistics carried with Multiple regression analyses identifying the factors that influence long-term supportive associations and unsettled performance as the dependent inconstant. The use of integration levels of supportive activities and accommodating practices was instrumental as independent variables. According to Burrell and Morgan’s (1979) ‘four models’ prototype offers a definitive source enabling the understanding of how metaphysical expectations inform business research, summarizing and categorizing expectations made by researchers on the nature of organizations and how to investigate them.

The level of awareness in the research process is critical to understanding the impact of the investigation with a more elaborate approach taken in the process showing that collaboration between Public Transport and tourism firms seeks to promote workable flexibility for vacation travel, particularly essential since the preponderance of using vehicles for travel and leisure in developed countries is widespread (Trivellato et al., 2019, p315). The approach to the process offers credibility to the different approaches taken and with important consideration to the research process. The research process laid important aspects on the transport system maintaining a long-term association not unavoidably produces better supportive performances.

In the case of medium-sized public transportations corporations and assistance in sales, which have statistically momentous and optimistic effects on the duration of collaboration, but undesirable effects on accommodating routine (O’Connor Lowry and Treiblmaier, 2020, p.e03434.). The restraint of the investigation remains with the small sample size causing several insignificant coefficients in the deterioration replicas. Also, as collaboration remained in force as the investigations took place there lacks an empirical understanding of the different factors that impact of the duration of cooperation rather than sales and the incidence of face-to-face consultations (Basias and Pollalis, 2018, p95). The study explored the exact features of a service-based business, as well as in the distinct setting of the Swiss travel and vacation industry sector.

The investigation process and the overall research methodology points towards an important consideration of the underlying factors that impact transportation from a local perspective and the value of the corporations in ensuring that they dela with such factors to spur tourism industry. The generalizations of the findings explore such factors into consideration, as Bell Bryman and Harley, (2018) research methods posit, encouraging future studies on how diverse kinds of collaboration, whether project-grounded, institution founded, or in ordinary operations, affect accommodating performance. Such factors are empirical to the core values of the investigation.

Reflections: Research Methods

From the research, the syncing of the transportation system shows an important consideration where in general, Public Transportation companies’ cooperation more carefully with other Public Transportation firms compared to brokers or service providers since such corporations often have joint facilities for a mutual client base that is typically greater than their client bases with dealers and service benefactors (Torres Gerhart and Negahban, 2018, p78). The use the same infrastructure is another important consideration to the value of the whole research with critical need for collaboration between such companies being stronger since they are under pressure to create multimodal transportation systems. There are more resemblances and common interests between Public Transport firms which, through cooperation gain higher synergy effects (Ahrholdt Gudergan, and Ringle. 2017, p439).

From the case study of the Zentralbahn, lacking multi-collinearity of self-governing adjustable quantity in the four reversion replicas indicated pairwise associations below a verge 0.7. the simple descriptive statistics determining the level of integration between transportation and travel businesses (Thao, et al., 2020, p1058). At the same time, numerous reversions examine performed identified the influences that influence longstanding obliging associations and outstanding performs as a reliant variable. It also important to the research process as it established in feature who its associates are and how the business collaborates with them in expanding marketplace share providing a unified client involvement.

Business research traditionally prioritizes representative samples, involves convenience, like using available data collection opportunities. The sampling principles explores not on the notion of representativeness but on the idea that model’s selection is on the basis of their suitability to the determinations of the study. It is common in case study research as in the case of the Swiss Cooperation in the Travel and Leisure industry Sector, where there are one or two units of examination (O’Connor Lowry and Treiblmaier, 2020, p.e03434.). The objective is to understand the designated case in depth. Sampling matters are still pertinent to such investigation as cases need to be settled on according to standards pertinent to the investigation, and members of the case study setting have to be tested in reference to the criteria.

Social sciences ideas make sense to the social world as labels given to features of the social world with significant common structures (Ahrholdt Gudergan, and Ringle. 2017, p438). The social sciences strong tradition using concepts explores part of the linguistic of everyday life, with ideas like establishment, control, communal control, rank, personality, labor procedure, alienation is an important aspect in the statistical approach taken in understanding part of the body of philosophy that compeers of social scientists’ construct (Thao, et al., 2020, p1058). Notions are a key element of models, serving a number of purposes in business investigations, with importance on the organization and research interests signals.

The article methodology explores the fundamental concepts that determine transportation from a local approach finding solutions to existing challenges while employing simple and effective strategies. The association between philosophy and investigation is often a depiction involving a choice between models driving the investigation process in all its stages, or philosophies as a creation of the investigation process. Gibbons et al. (1994) improves on the debate influencing the understanding of the role of business investigation stemming from the developed hypothesis. The suggesting that the procedure of information production in civilization falls into two conflicting classes or kinds, described as mode 1 and mode 2.

Information Application

Within such traditional, university-grounded kind, information manufacture is essentially driven by a theoretical agenda. Detections builds upon current information in a rectilinear style (Gibbons et al., 1994). Mode 1 model distinguishes between hypothetically pure information and applied information, the last being where hypothetical understandings are interpreted into exercise. Incomplete importance is positioned on the distribution of information, since the theoretical public is observed as the greatest significant viewers or users of information (Torres Gerhart and Negahban, 2018, p79). Mode 2 draws consideration to the role of multi-disciplinarity in investigation, referring to a procedure causing the limitations of solitary contributive disciplines to be surpassed.

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The element of power and authority is another important component that requires an intricate approach to the research as it most often impacts the conclusions arrived at as Basias and Pollalis, (2018, p91) posit. The level of engagement that the research process takes will most often have a bearing on the conclusion especially when aspects of authority and power are not considered. Therefore, conclusions are carefully connected to setting and not effortlessly simulated, the empirical approach to the research process suggest a well thought out qualitative approach that considers all factors that affect the process so information manufacture becomes a less of a rectilinear procedure (Ahrholdt Gudergan, and Ringle. 2017, p436). Furthermore, the manufacture of data is not limited to theoretical organizations.

Lohmann, and Duval. (2014, p134) Destination Morphology explores the research aspects like environment, travelers, and carriers as most common elements where the use of a methodical evaluation identified aspects of literature where future studies can be explored. The research methodology identified areas indicating a growing attention to the interrelatedness of transportation and tourism include route expansion; passenger involvements and their influence on vacation industry (Thao, et al., 2020, p1054). The social realities inform the methodology of the research is the process, but the awareness of the process informs the collection, analysis, and interpretation of the non-numerical data.

Reference list

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