Essay on Role of Technology in Communication Aesthetics

Published: 2021/11/18
Number of words: 659

Communication aesthetics encompasses the use of work of art as an approach of relaying and interpreting crucial information within the society. It is essential to examine the role of technology in boosting communication and enhancing interactions with other people (Nervi, 2018). Technology is a factor that continues to impact various operations in the commercial field and social platforms across the world. Aesthetic forms of expression that have been impacted by technology include video, music, and paintings. The study explores the role of technology in promoting communication aesthetics within the society.

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Technology has impacted communication aesthetics by introducing new means that allow artists to create more appealing content. For instance, the use of advanced tools to make paintings and other photographs to depict the culture of a place is reliant on technology. In the past, artists struggled to produce high-quality work for the market (Nervi, 2018). With the increased use of technology, artists can use machines and their advanced tools to their advantage. Digital devices, including cameras, can be used to record colored videos for future use. It is vital to note that technology has changed the face of art as it has made it easy for artists to come up with content (Daly, 2017). The industry can create content to sanitize the society on various cultural practices and progress made in terms of development. Technology has promoted communication aesthetics by making it easier for those within the field to create more content for the public.

Technology allows the society to store art information for future use. With use computers and other digital devices, artists can store large volumes of content that are accessible remotely. For instance, work of art posted on social media platforms does not get lost as the internet never forgets (Daly, 2017). As such, technology use has enhanced convenient and effective storage of work done before by other artists. Pictures of paintings can be taken and stored in soft copy for future use. Equally, the use of technology has enhanced the accessibility of information on paintings, videos, and music (Daly, 2017). One can gain access to a large volume of data on the work of art done through digital approaches. As such, technology has played n important part in promoting communication aesthetics.

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Technology has made it convenient to share aesthetic information on various social media platforms. Platforms such as Facebook, Twitter, YouTube, and Instagram have massive traffic, and sharing information on such social media sites might prove helpful (Poulsen, 2018). One can share information instantly from a remote location as long as they are connected to the internet. Equally, people can give their views on a particular matter without having to be physically present. As such, application f technology in communication boosts understanding of various cultural and knowledge development among people. On the other hand, one can access information on a particular song or video remotely with an internet connection (Poulsen, 2018). A common platform that has promoted aesthetic forms of communication is YouTube. The platform allows the sharing of videos that represent culture, music, and other forms of social life for most societies.

To sum it up, communication aesthetics help understand various concepts about culture and development of new knowledge. Technology plays a critical part in boosting communication through work of art such as music, videos, and paintings. Technology ensures convenient access to information, storage of works of art, and sharing of content with other people through digital means. As such, technology is a significant factor in promoting communication strategies within any setting or economy.


Daly, N. (2017). Art and its others 1: the aesthetics of technology. In Sherry, V.(ed.). The Cambridge History of Modernism. Cambridge University Press.

Nervi, P. (2018). Aesthetics and Technology in Building: The Twenty-first-century Edition. University of Illinois Press.

Poulsen, S. V. (2018). Filtered Aesthetics: A Study of Instagram’s Photo Filters From the Perspective of Semiotic Technology. In Multimodality and Aesthetics (pp. 258-273). Routledge.

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