As a dissertation topic guides the research process, it is necessary to select a subject that will lead to valuable and interpretable outcomes.
As a dissertation topic guides the research process, students have to select a subject that should lead to valuable and interpretable outcomes. Good dissertation topics are usually feasible in terms of size, reveal original knowledge, are manageable with respect to data collection and are acceptable to the student and his or her advisors. Since the focus of the study is linked to how valid, original and doable a research project is, topic selection determines whether a dissertation is sensible. This is highly important for students wishing to achieve academic success.
What is Twitter?
Twitter is a social media platform with more than 310 million active users. Twitter allows registered users to share short messages related to the impressions held by these individuals. The content of these communications can also include links, videos and photos.
Twitter Dissertation Topic – why?
The main advantage of selecting a Twitter dissertation topic is the access to a large repository of data. While tweets are limited to a 140 characters restriction, researchers can benefit from analysing publically available tweets and interpreting this evidence to reach fundamental outcomes. The popularity of Twitter as a research topic should also provide students with secondary empirical studies on a variety of settings.
Twitter Dissertation Topics
Twitter and Non-Profit Companies in the UK: Effects on Donors and Public Impressions
This topic is focused on non-profit organisations in the UK. Its main aim is to establish whether using Twitter helped these firms gain donors and augment the perceptions the general public held towards the mentioned companies.
Do Celebrity Endorsements on Twitter Enhance Brand Image? The Case of Sports Athletes in the UK
The proposed dissertation aims to evaluate whether promotional tweets by celebrities can have a notable effect on brand impressions. The content and frequency of these messages can be analysed. The researcher will establish whether the use of Twitter celebrity endorsements as a promotional strategy is sensible.
How Can Telecom Companies in the UK Use Twitter to Attract and Retain Customers in the B2B Sector?
This study is focused on the most effective methods that can be used by telecom firms in the UK in the B2B setting. Since the issue of customer churn is noteworthy in this industry, this is valuable.
Destination Marketing: A Comparison of Twitter Communications in the UK and the US
Destination marketing is an established field within the hospitality industry. The suggested research project should compare official tourism board accounts in the UK and the US in terms of content and effectiveness.
Digital Crowdfunded Projects on Twitter: Key Marketing Strategies and Impacts
The objective of this research project is to examine how Twitter was used by crowdfunded projects in the digital industry. This can be compared against the traditional social media strategies to produce practical recommendations for crowdfunded initiatives.
Public Scandals and Social Media: Can Twitter Help Companies Repair Their Public Image?
The main goal of this research project is to analyse whether Twitter can be used by the UK firms to amend the perceptions of the general public. The examination is limited to companies who have been subjected to public scandals in 2015-2016.
Is Twitter Brand Sentiment Analysis Indicative of Purchasing Behaviour? The Case of the UK Apparel Industry
The proposed study aims to compare brand sentiments displayed by the clients of the major clothing manufacturers in retail in the UK with the purchasing behaviour of these customers.
Twitter Marketing Strategies: Main Effects in Relation to Usage Frequency
This dissertation should evaluate whether users of Twitter more frequently differ from other individuals in terms of their perceptions of the typical social media marketing strategies. The financial sector in the UK can be focused on.
Corporate Social Responsibility on Twitter: The Examination of the UK Manufacturing Industry
The main objective of the suggested study is to examine whether Twitter communications can have an effect on CSR-related impressions of the end consumers in the UK. Only manufacturing firms are evaluated in the dissertation.
Is Twitter an Effective Method of Event Promotion? The Case of Music Festivals in the UK
The outlined research project should compare Twitter against other components of the promotional mix to determine the effectiveness of this platform in event marketing. Music festivals in the UK are emphasised.
@realDonaldTrump: Make twitter great again?
This dissertation topic will explore the growth of Donald Trump’s Twitter audience which has increased from about 2 million followers to almost 19 million in the last four years. Does Trump’s famous promise to “make America great again” unknowingly extend to Twitter? The dissertation will look at the impact of this on Twitter’s marketing power, as well as the way that Trump uses this as a platform for propaganda.
References
Avraham, E. (2016) “Destination marketing and image repair during tourism crises: The case of Egypt”, Journal of Hospitality and Tourism Management, to be published.
Camacho, D., Trawinski, B. and Kim, S. (2015) New Trends in Computational Collective Intelligence, Cham: Springer.
Ghiassi, M., Skinner, J. and Zimbra, D. (2013) “Twitter brand sentiment analysis: A hybrid system using n-gram analysis and dynamic artificial neural network”, Expert Systems with Applications, 40 (16), pp. 6266-6282.
Kotler, P. and Armstrong, G. (2014) Principles of Marketing 15th Global Edition, Harlow: Pearson Education Limited.
Roberts, C. (2010) The Dissertation Journey, Thousand Oaks: SAGE.
Twitter (2016) “About”, [online] Available at: https://about.twitter.com/company [Accessed on 15 July 2016].
Zoonen, W., Werhoeven, J. and Vliegenthart, R. (2016) “How employees use Twitter to talk about work: A typology of work-related tweets”, Computers in Human Behaviour, 55 (1), pp. 329-339.
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