Marketing Dissertation Topics
A dissertation should have something to add to the existing literature in a given field, but should not try to re-invent the wheel. Dissertations should be focused on narrow topic rather than broad, aiming to add to the literature in a manageable way bearing in mind time and cost constraints. The marketing dissertation topics should reflect this, being more narrow than broad, highlighting the main focus of the dissertation. This helps when it comes to setting clear, concise and manageable research aims, questions and objectives. Added to this, the choice of marketing dissertation topics should reflect the research setting where the study took place. To help in the preparation of your marketing dissertation, this article suggests areas and marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.