I have been in the world of academics and writing for the past seven years. I have helped many students to discover their true writing potential, thus helping them achieve academic excellence. I am an Honours graduate and hold a Masters degree in Advanced Marketing from Bradford University, School of Management. Having worked for a top multinational company, Xerox Global Services, I am now pursuing a career in the field of accounting and am presently doing my ACCA through Kaplan Financial. My objective is to merge the fields of marketing and accounting and work as a financial marketer in the banking industry in the near future.
The application of the SASTAC model to Mothercare’s marketing plan