Archive for September, 2015

IT and Internet’s Impact on Tourism and Hospitality Industry: Implementations of technologies for Hilton Hotels Group.

Demonstrate critical and evaluative interpretation and application of theoretical IT/ e-business concepts to a current tourism and hospitality market situation in order to build sustainable competitive advantage. I INTRODUCTION Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the ind ... Demonstrate critical and evaluative interpretation and application of theoretical IT/ e-business concepts to a current tourism and hospitality market situation...

Social policy and social work; what is the meaning of these terms and how can they be used in order to promote both social change and social control?

Introduction Societies today face several kinds of problems. Issues as complicated as the high rate of criminality or others which may appear easier to deal with such as the traffic congestion in the motorways impose problems which modern societies need to deal with. Hence states form social policies which have measures to follow so as to deal with these issues in an efficient way. Also, states and governments promote social work and several social services in an active way by committing a subst ... Introduction Societies today face several kinds of problems. Issues as complicated as the high rate of criminality or others which...

Differences and similarities between counselling and psychotherapy

Introduction This essay will critically consider the points of similarity and differences between counselling and psychotherapy. After briefly considering what counselling and psychotherapy are, it will firstly outline the broad arguments for the differences between the two and evaluate the validity of these assertions. Then it will look at the points of similarity, again critically considering these various points. Psychotherapy can perhaps be defined as the process in which a therapist helps t ... Introduction This essay will critically consider the points of similarity and differences between counselling and psychotherapy. After briefly considering what...

History and reactions to Aviation Terrorism

Aviation Terrorism This essay will present a brief history of aviation terrorism, including the events of Lockerbie and 9/11. It will then look in more depth as what the response of authorities has been to this; and consider what the criticisms have been of these efforts. The first case of hijacking recorded involved a Cathay Pacific flight from Macau to Hong Kong in July 1948. In this event the four Chinese hijackers struggled with the plane’s crew, resulting in the plane crashing and the ... Aviation Terrorism This essay will present a brief history of aviation terrorism, including the events of Lockerbie and 9/11. It...

Discuss Hedley Bull’s concept of the ”anarchical society of states”, central to the ‘English School’ of International Relations. Do you think the concept is relevant in contemporary global politics?

Publication of Hedley Bull’s acclaimed work, The Anarchical Society, in 1977 brought a starkly dissenting voice into IR theory, almost fully monopolised by the realist school. Bull dismissed the realist concept of international politics as a mere power struggle between self-contained units (states) and argued that the states of the world are in fact members of a ” society ” characterised by the absence of governance, that is – by the condition of anarchy. As members of the ... Publication of Hedley Bull’s acclaimed work, The Anarchical Society, in 1977 brought a starkly dissenting voice into IR theory, almost...

How medical staff can be utilised effectively to provide effective medical care for clinical incidents in the neonatal intensive care unit

Introduction The neonatal intensive care unit is undoubtedly one of the most critical and significant sectors of any nation’s health system. Any possible critical situation involving a neonate automatically translates to a situation or condition which has a high probability of disabling or immediately life-threatening consequences and which requires immediate intervention. It is significant to realise that such situations are of utmost importance for the whole medical environment and that ... Introduction The neonatal intensive care unit is undoubtedly one of the most critical and significant sectors of any nation’s health...

Relationship of Creative Advertisement and Integrated Marketing Communication

Introduction This study is about advertising and marketing communication. According to Phillip Kotler (2003, p. 564), marketing communication is associated with giving out facts about a product or service in the way that people will eventually be persuaded to buy or use the promoted item. Advertising is one of the methods that this objective can be achieved (Bendall-Lyon & Powers 2003, p. 589-608). This study will assist in creating a creative advertisement of an international charity organi ... Introduction This study is about advertising and marketing communication. According to Phillip Kotler (2003, p. 564), marketing communication is associated...

Managing Change at GlaxoSmithKline (GSK)

PURPOSE: This change management report is aimed to reflect the practice of the company GlaxoSmithKline (GSK) to cope up with the changing and unstable environment and also to make a recommendation in order to bridge the gap between their practice and the theory. In order to achieve the objectives of this report the change situation that has been chosen is the cultural change and post merger integration of the R&D department of the company in 2000. It has been depicted in the literature that ... PURPOSE: This change management report is aimed to reflect the practice of the company GlaxoSmithKline (GSK) to cope up with...

Marketing plan for PlayStation 2 PS2 (Sony)

1 EXECUTIVE SUMMARY The overall purpose of this marketing plan is to increase the sales of PS2. This aim will be met through the fulfillment of the following objectives: Increase awareness of casual customers; Create greater appeal to casual gamers by adjusting marketing mix elements to market requirements, Increase the overall sales of PS2 in UK, Counterbalance the possible drop of sales due to the release of new generation consoles The plan undertakes situational analysis which helps to iden ... 1 EXECUTIVE SUMMARY The overall purpose of this marketing plan is to increase the sales of PS2. This aim will...

Selective Enforcement of EU Law by the Commission under Articles 226 and 228 EC

The European Commission, as ‘ Guardian of the Treaties ‘ has been given the role of supervising and enforcing the implementation of EU law. Under Article 211 of the EC Treaty i, the Commission has the general, and potentially far reaching power, to ‘ ensure that the provisions of this Treaty and the measures taken by the institutions pursuant thereto are applied. ‘ The treaty provides a number of mechanisms under which the Commission can perform this function, but th ... The European Commission, as ‘ Guardian of the Treaties ‘ has been given the role of supervising and enforcing the implementation of...